Brotzeit creates a virtual experience to promote new outlet during Covid-19 crisis
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German-themed restaurant chain Brotzeit engaged a design firm to create a virtual walkthrough video of its new outlet to promote the venue during the coronavirus crisis.
The 3D walkthrough video of Brotzeit’s new restaurant in Hong Kong was put together by 5 Star Plus Design, which says such technology helps brands strengthen their retail strategy.
The video creates a virtual extension of the physical restaurant while also providing their guests with an immersive experience.
Brotzeit engaged the design firm to enhance its existing interior design concept for its latest franchise unit in Hong Kong with modern touches, so as to make it more attractive to both younger guests as well as lunch and dinner customers.
The videography is intended to align with Brotzeit’s brand strategy, enabling customers to observe the restaurant virtually.
The Singapore-based German brand operates stores in seven countries across Asia Pacific.
Questions & Answers
Q.What is the primary purpose of Brotzeit's virtual walkthrough video for its new outlet?
What is the primary purpose of Brotzeit's virtual walkthrough video for its new outlet?
The video's main intention is to promote the new venue during the coronavirus crisis. It creates a virtual extension of the physical restaurant and offers guests an immersive experience, aligning with Brotzeit's brand strategy for customer observation.
Q.Which company created the 3D walkthrough video for Brotzeit's new Hong Kong restaurant?
Which company created the 3D walkthrough video for Brotzeit's new Hong Kong restaurant?
The 3D walkthrough video for Brotzeit's new restaurant in Hong Kong was put together by 5 Star Plus Design. This firm states that such technology assists brands in strengthening their retail strategy.
Q.What was the intention behind enhancing the interior design of the new Brotzeit franchise unit?
What was the intention behind enhancing the interior design of the new Brotzeit franchise unit?
The enhancement aimed to make the new franchise unit more appealing to younger guests, alongside its existing lunch and dinner customers. This involved integrating modern touches into the established interior design concept.
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