British Tequila brand Vivir launches in Australia

British Tequila brand, Vivir, has launched in Australia as part of its global expansion, making its debut in Coles stores.

The brand will distribute all three of its version: Blanco, Reposado, and Añejo Tequilas.

According to its founders, Paul Hayes and Navindh Grewal, Vivr aims to change mainstream perceptions of Tequila through a “distinctive spirit” produced according to long-standing traditions at the Casa Maestri distillery in Jalisco, Mexico.

Vivir’s is made using 100-per-cent Weber Blue Agave and natural volcanic spring water. Its aged tequilas – Añejo and Reposado – are finished in American Oak ex-bourbon barrels, resulting in a smooth, fresh, and robust drink.

Australia becomes the ninth country the liquor brand is distributed into with a rollout into the Middle East, Africa, and the US planned later this year.

Vivir’s Tequila is now available at Coles and its subsidiaries – Vintage Cellars, First Choice Liquor, and Liquorland.