British Tequila brand Vivir launches in Australia
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British Tequila brand, Vivir, has launched in Australia as part of its global expansion, making its debut in Coles stores.
The brand will distribute all three of its version: Blanco, Reposado, and Añejo Tequilas.
According to its founders, Paul Hayes and Navindh Grewal, Vivr aims to change mainstream perceptions of Tequila through a “distinctive spirit” produced according to long-standing traditions at the Casa Maestri distillery in Jalisco, Mexico.
Vivir’s is made using 100-per-cent Weber Blue Agave and natural volcanic spring water. Its aged tequilas – Añejo and Reposado – are finished in American Oak ex-bourbon barrels, resulting in a smooth, fresh, and robust drink.
Australia becomes the ninth country the liquor brand is distributed into with a rollout into the Middle East, Africa, and the US planned later this year.
Vivir’s Tequila is now available at Coles and its subsidiaries – Vintage Cellars, First Choice Liquor, and Liquorland.
Questions & Answers
Q.Which specific types of Tequila from Vivir are now available in Australia?
Which specific types of Tequila from Vivir are now available in Australia?
Vivir has launched all three of its Tequila versions in Australia: Blanco, Reposado, and Añejo. These are available in Coles stores and their subsidiaries.
Q.Where is Vivir Tequila actually produced?
Where is Vivir Tequila actually produced?
Vivir Tequila is produced in Jalisco, Mexico, at the Casa Maestri distillery. Its founders state it is made using traditional methods.
Q.Into how many countries is Vivir Tequila currently distributed after its Australia launch?
Into how many countries is Vivir Tequila currently distributed after its Australia launch?
After its launch in Australia, Vivir Tequila is now distributed into nine countries. Further expansion into the Middle East, Africa, and the US is planned.
Q.What distinguishes the aged Tequilas from Vivir, such as the Añejo and Reposado?
What distinguishes the aged Tequilas from Vivir, such as the Añejo and Reposado?
Vivir's aged Tequilas, the Añejo and Reposado, are finished in American Oak ex-bourbon barrels. This process contributes to their smooth, fresh, and robust flavour.
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