The British House to showcase UK in Beijing
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Opening in Beijing in December, The British House showroom will display items from 100 UK brands across fashion, homewares and lifestyle.
Already confirmed are such brands as Aspinal of London, Johnstons of Elgin, Liberty, Rachel Riley, Sunuva and Turnbull & Asser.
Near Tiananmen Square, the 13,000 sqft (1207 sqm) showroom covers two floors and is modelled on a London townhouse, with products on display in each room of the “home”. Shoppers will be able to scan the items they like and buy them online using tablets. The products will be shipped directly from the UK to their home within eight to 11 days.
The “home” will also have a tearoom and offer English language lessons as well as host VIP parties.
Former women’s fashionwear Jonathan Saunders interim MD Jamie Powell has been appointed as the UK MD for the business, and he plans to roll out the concept to other locations across Asia. The owner is Yimei McCabe, a former diplomat with China’s ministry of foreign affairs.
Questions & Answers
Q.What kind of products will be displayed in The British House showroom?
What kind of products will be displayed in The British House showroom?
The showroom will display items from 100 UK brands across fashion, homewares and lifestyle. Confirmed brands include Aspinal of London, Johnstons of Elgin, Liberty, Rachel Riley, Sunuva and Turnbull & Asser.
Q.How will shoppers purchase items from The British House, and how quickly will they receive them?
How will shoppers purchase items from The British House, and how quickly will they receive them?
Shoppers can scan items they like and buy them online using tablets. Products will be shipped directly from the UK, arriving at their home within eight to 11 days.
Q.What additional services or experiences will The British House offer besides product displays?
What additional services or experiences will The British House offer besides product displays?
The 'home' will feature a tearoom and provide English language lessons. It is also designed to host VIP parties for guests.
Q.Who is leading The British House in the UK, and what are their future plans for the concept?
Who is leading The British House in the UK, and what are their future plans for the concept?
Jamie Powell, former interim MD for Jonathan Saunders, has been appointed UK MD for the business. He plans to expand this showroom concept to other locations throughout Asia.
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