Brisbane coffee brand Aromas Coffee Roasters sold
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Queensland-based Aromas Coffee Roasters has been acquired by local Indigenous-owned company SupplyAus Holdings for an undisclosed sum.
Aromas Coffee Roasters boasts a 47-year history, serving more than 300 locations in the state, while SupplyAus was co-founded by Adam Williams, a Wiradjuri man, and Shane Andrews, a descendant of the Mununjali people in 2018.
SupplyAus CEO, Adam Williams, told Business News Australia, that this was a “major step to inspire other Indigenous entrepreneurs to have a go”.
“Buying a legacy brand like Aromas shows Indigenous kids and young people that even the biggest brands are within our reach.”
With the acquisition, the company plans to integrate some of Aromas Coffee’s operations with its own coffee portfolio – Dhuwa Coffee, which is sold in 900 Woolworths stores.
“That’s something we are good at with the rest of our brands, so to be able to roll that through with Aromas is something we are looking forward to.”
Alongside, the company is currently exploring opportunities to invest in indigenous employment with the rollout of its own Aromas Cafe and also grow the brand internationally.
SupplyAus now owns and operates a range of brands, including Bunji Workwear, SupplyAus Medical, Jingeri Office National and Aromas Coffee Roasters.
Questions & Answers
Q.What is the primary motivation behind SupplyAus Holdings acquiring Aromas Coffee Roasters?
What is the primary motivation behind SupplyAus Holdings acquiring Aromas Coffee Roasters?
SupplyAus CEO Adam Williams stated that the acquisition aims to inspire other Indigenous entrepreneurs. He hopes it shows Indigenous youth that even major brands are achievable for them.
Q.How will Aromas Coffee Roasters' operations integrate with SupplyAus Holdings' existing business?
How will Aromas Coffee Roasters' operations integrate with SupplyAus Holdings' existing business?
SupplyAus plans to integrate some of Aromas Coffee’s operations with its own coffee portfolio, Dhuwa Coffee. They intend to roll out their successful integration model used with other brands.
Q.Beyond coffee, what other brands does SupplyAus Holdings operate?
Beyond coffee, what other brands does SupplyAus Holdings operate?
SupplyAus Holdings owns and operates a diverse range of brands. These include Bunji Workwear, SupplyAus Medical, and Jingeri Office National, alongside their coffee ventures.
Q.What are the future plans for the Aromas Coffee brand under SupplyAus Holdings?
What are the future plans for the Aromas Coffee brand under SupplyAus Holdings?
SupplyAus is exploring opportunities for Indigenous employment with new Aromas Cafes. They also aim to grow the Aromas Coffee brand internationally in the future.
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