Brisbane coffee brand Aromas Coffee Roasters sold

Queensland-based Aromas Coffee Roasters has been acquired by local Indigenous-owned company SupplyAus Holdings for an undisclosed sum.

Aromas Coffee Roasters boasts a 47-year history, serving more than 300 locations in the state, while SupplyAus was co-founded by Adam Williams, a Wiradjuri man, and Shane Andrews, a descendant of the Mununjali people in 2018.

SupplyAus CEO, Adam Williams, told Business News Australia, that this was a “major step to inspire other Indigenous entrepreneurs to have a go”.

“Buying a legacy brand like Aromas shows Indigenous kids and young people that even the biggest brands are within our reach.”

With the acquisition, the company plans to integrate some of Aromas Coffee’s operations with its own coffee portfolio – Dhuwa Coffee, which is sold in 900 Woolworths stores.

“That’s something we are good at with the rest of our brands, so to be able to roll that through with Aromas is something we are looking forward to.”

Alongside, the company is currently exploring opportunities to invest in indigenous employment with the rollout of its own Aromas Cafe and also grow the brand internationally.

SupplyAus now owns and operates a range of brands, including Bunji Workwear, SupplyAus Medical, Jingeri Office National and Aromas Coffee Roasters.