Brioni Cambodia opens in Phnom Penh

Italian luxury menswear brand Brioni has opened its first boutique in Cambodia, at the luxury Vattanac Capital Mall in the heart of Phnom Penh’s emerging business and financial district.

It was launched with a private cocktail event featuring evening jackets from the Brioni archive and representing seven decades of the brand’s history.

Covering 100 sqm, the inaugural Brioni Cambodia boutique offers formalwear, leisurewear and accessories in an atmosphere that is described as melding the masculinity of a gentleman’s club with the elegance of a private “dressing room”. Both traditional and contemporary in approach, it features glass surfaces and bronzed brass, Eramosa marble, bahia wood with brass inserts, Navona travertine floors, and ceilings enriched with a sophisticated lighting system.

“The economy in this market is seeing robust growth and we believe in its potential,” says Brioni CEO Gianluca Flore.

Founded in Rome in 1945, Brioni designs, develops and manufactures exclusive Su Misura garments and ready-to-wear collections as well as leather goods (handbags, small leather goods and luggage), shoes, eyewear and fragrance. The house of Brioni is part of global luxury and sport and lifestyle group Kering.