Brightcove unveils product enhancements

Brightcove unveiled a series of product enhancements and technology innovations for its video platform and gave a sneak peek of its upcoming roadmap for the remainder of the year at its annual conference, PLAY 2016.

The following products and enhancements were announced. First, the turnkey OTT solution for media companies and content owners — OTT Flow — which enables customers to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms with no up front development costs.

Second, Zencoder UHD Support now provides media companies with the ability to deliver 4K UHD content to devices of all types by adding support for UHD features.

Third, Brightcove Audience has added a Salesforce integration that alerts sales teams about the viewership behavior of  individual prospects and customers. It also now enhances marketers’ ability to drive conversion and ROI from their video marketing initiatives by delivering new custom forms with call-to-action capabilities.

Fourth, Brightcove customers can now easily provide their viewers with personalized programming to grow audiences and increase engagement through a new partnership between Brightcove and IRIS.TV.

Fifth, the Brightcove Player now features support for 360 video. The feature is available now in beta for desktop browsers including Chrome, Firefox, Edge, and IE 11/Windows 8.1.

And sixth, media companies can now expand their content libraries and create incremental revenue streams through a new content marketplace integrated into Video Cloud.