Breitling unveils Seoul flagship with a cafe and its first restaurant

Breitling opened its largest flagship, the 8,000-square-foot Breitling Townhouse Hannam. Located in the fashionable Hannam district of Seoul, South Korea, known for its international embassies and luxury fashion flagships, the space combines retail with a Breitling Café, terrace, and the first-ever restaurant, Breitling Kitchen. The Breitling Townhouse’s combination of retail with food and beverage will make it a top destination in this vibrant area.

All Breitling boutiques are designed as chic industrial lofts that combine vintage decor with streamlined contemporary design for a modern-retro feel. A second recurring motif is “air, sea, and land” – the three universes that the Breitling watch families were developed for. In the Breitling Townhouse Hannam, these design themes are very prominent.

The flagship boutique is a 2,000-square-foot retail space that has Breitling’s latest watch collections on display in an aviation-lounge-inspired atmosphere. The brand’s newest flagship is also home to Breitling Equipment – a shop-in-shop that carries tools and accessories inspired by Breitling’s universes.

Breitling Kitchen is the brand’s first-ever restaurant led by chef Kim Hyeong-Kyu. Guests can choose from seating zones themed by air, sea, and land or reserve a private dining room in the Breitling universe of their choice. Breitling Café is an inviting street-level coffee shop that serves a well-crafted selection of specialty coffees, freshly baked goods, and fine patisseries.

Customers and visitors can also enjoy an outdoor seating area that serves as both an extension to the café and private event space. Vintage Corridor is a walk-through heritage experience that tells the Breitling story with interactive displays.

This opening gives a clue at what to expect from Breitling as a leader in the neo-luxury space.