Breaka and Weis partner to launch Queensland inspired milk flavour
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Unilever Australia’s Weis and Queensland-flavoured milk Breaka have collaborated to launch Breaka Weis mango and cream-flavoured milk.
“We’re thrilled to see two iconic Aussie brands come together to offer Queenslanders a delicious category exclusive,” said Juliette Fleming, Unilever Australia’s senior brand manager for the snacking and refreshment portfolios.
“The new Breaka Weis Mango & Cream flavoured milk is a refreshing tribute to our sunny state’s vibrant flavours and our shared Queensland heritage”.
The collaboration was delivered by fashion and food brand development and extension agency, Asembl.
“A true flavour of Queensland fun, the Breaka Weis Mango & Cream flavoured milk is a very exciting first flavour collaboration between Unilever Australia’s Weis brand and Breaka,” said Asembl MD Justin Watson.
“The Breaka Weis Mango & Cream flavoured milk is a limited-edition, low-fat, flavoured milk that tastes just like the sunny state of Queensland.”
The new flavour, inspired by Weis’ Mango and Ice cream bars, is available at grocery and convenience stores across Queensland.
Questions & Answers
Q.What is the new product resulting from this collaboration?
What is the new product resulting from this collaboration?
The collaboration has launched Breaka Weis mango and cream-flavoured milk. It is a limited-edition, low-fat flavoured milk.
Q.Which brands are involved in this new product launch?
Which brands are involved in this new product launch?
Unilever Australia's Weis and Queensland-flavoured milk Breaka have collaborated. Unilever's senior brand manager, Juliette Fleming, commented on the launch.
Q.Where can consumers purchase this new flavoured milk?
Where can consumers purchase this new flavoured milk?
The new flavour is currently available at grocery and convenience stores across Queensland. It is described as a 'category exclusive' for Queenslanders.
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