BreadTalk Singapore apologises for soy slipup

Breadtalk Singapore has apologised to customers and withdrawn its soy milk for sale after a backlash on social media.

The company has been labelling and promoting its bottled soy milk as “freshly prepared” – the claim was disproved by a photograph uploaded onto social media by a customer who was shocked to see a store employee hand filling plastic bottles from bulk containers of Yeo’s brand soya bean milk.

The photo was posted on Sunday and has since gone viral forcing BreadTalk Singapore into damage control.

The company has confirmed it buys the milk in one litre packs from Yeo’s before repackaging it in plain plastic bottles in-store. It claims an employee used plastic bottles labelled “freshly prepared” intended for fresh juice, not the soy milk.

“We have heard our customers’ feedback about our bottled soya bean milk,” a BreadTalk spokeswoman said. “We would like to apologise for any misaligned presentation or wrong impressions created, and clarify that it is never our intention to mislead.”

The chain says it will discontinue rebottling the milk and instead sell if from drink dispensers “to prevent misunderstanding”.