BreadTalk launches cafe chain concept, Butter Bean
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BreadTalk is launching a cafe chain concept called Butter Bean in Singapore, with the first outlet opening at Funan Mall.
Centred around the traditional Singaporean Nanyang coffee concept, Butter Bean offers a menu of coffee-based beverages and reimagined Singaporean dishes made without pork or lard, including toasts, baked goods, mains, and sandwiches.
“We aim to present traditional Nanyang Coffee in an engaging manner that appeals to the younger generation’s evolving lifestyle,” said Vincent Lim, regional GM at BreadTalk Group. “Our outlets are also designed as a social space centered on good vibes, conversations and connection.”
The Butter Bean at Funan Mall houses 45 seats and features yellow and marble interiors together with a ‘Cherry to Cup’ wall mural designed by 8EyedSpud. The store also offers contactless service where customers can order and pay by scanning a QR code.
The first new Butter Bean opens this Friday (August 28), followed by a second store at Vivo City next month.
According to Singapore blog Hook Coffee, Nanyang coffee, usually served at Kopitiams, is traditionally viewed as a cheaper variety of coffee beans because when the coffee scene took off, not everyone had money to buy ‘the good stuff’. People would add palm oil, butter, margarine and/or sugar into the coffee to enhance the flavor.
Questions & Answers
Q.What is the core concept behind BreadTalk’s new cafe chain, Butter Bean?
What is the core concept behind BreadTalk’s new cafe chain, Butter Bean?
Butter Bean is centred around the traditional Singaporean Nanyang coffee concept. It aims to present this in an engaging manner, appealing to a younger generation’s evolving lifestyle with a focus on good vibes, conversations and connection.
Q.What food and drink items will Butter Bean offer to customers?
What food and drink items will Butter Bean offer to customers?
The menu includes coffee-based beverages and reimagined Singaporean dishes, such as toasts, baked goods, mains, and sandwiches. All food items are prepared without pork or lard to cater to a broader customer base.
Q.Where will the initial Butter Bean outlets be located and when are they opening?
Where will the initial Butter Bean outlets be located and when are they opening?
The first Butter Bean outlet opens this Friday (August 28) at Funan Mall in Singapore. A second store is planned to open the following month at Vivo City.
Q.What customer service innovations will Butter Bean introduce at its outlets?
What customer service innovations will Butter Bean introduce at its outlets?
Butter Bean will offer contactless service where customers can order and pay for their items by scanning a QR code. This aims to streamline the purchasing process for customers.
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