BreadTalk Group CEO Resigns

Aug 28, 2019Updated May 28, 20251 min read

BreadTalk Group CEO Henry Chu has resigned, citing “personal and health reasons”.

Chu will depart from the helm of the Singapore-headquartered pan-Asian bakery and restaurant business at the year’s end. He will be temporarily replaced by company founder Dr George Quek until a new head is appointed from either within or outside the firm.

“On behalf of the board, I would like to thank Henry for working tirelessly with the senior management team to maximise growth opportunities and successfully diversify our portfolio of brands in the last 2.5 years,” said Quek in a statement.

BreadTalk entered significant partnerships with Wu Pao Chun Bakery and Song Fa Bak Kut Teh, and expanded into London and Cambodia under Chu’s lead.

The change comes as BreadTalk faces declining revenue largely brought on by heavy competition. It operates almost 1000 outlets globally.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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