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Branded sales boost revenue for AVL

By Minjun ParkAustralia
2 min read
WineCellarRack
WineCellarRack
In this article (5)

Australian Vintage Limited (AVL) has reported a total revenue increase of eight per cent to the end of April 2016 on the back of strong branded sales.

The increase in revenue is a reflection on higher branded sales in the UK, Europe, Australasia, and North America, however it was partially offset by lower bulk wine sales.

Neil McGuigan (pictured), chief executive officer of AVL, said: “Australasia/North America sales are up eight per cent on last year with bottled sales up 19 per cent and cask sales down 20 per cent. Cask sales are down due to significant pricing pressure.

“Sales of our bottled product into UK/Europe are up 19 per cent on last year due mainly to the increased sales footprint in the UK market. Bulk sales into this market are down by 77 per cent compared to last year as we continue to focus on changing from a bulk wine producer to a branded business.

“Sales of our three key brands, McGuigan, Tempus Two and Nepenthe continue to grow with sales to the end of April up 20 per cent on last year.

“AVL’s commitment to quality has recently resulted in three of the McGuigan Black Label red wines being recognised in the top five selling red wines in Australia. This commitment to quality was again reinforced at the International Wine Challenge held in London where the McGuigan brand was awarded four Trophies, five Gold, nine Silver and 12 Bronze medals including the Trophy for the Best Australian White Wine of Show for the 2010 Shortlist Eden Valley Riesling. AVL will continue to push the boundaries with quality wine production and vineyard innovation to continue to enhance Australia’s reputation globally,” said McGuigan.

Meanwhile, the company terminated its Del Rios vineyard lease and paid the $4.9 million termination fee earlier this year. This termination together with the recent expiry of other onerous third party grower contracts will provide significant savings in future grape costs.

“The company continues to focus on increasing branded sales and at the same time improving the efficiency of the business and improving the quality of our outstanding wines. We remain confident that our core strategies are correct,” said McGuigan.

“Subject to no material changes to the current exchange rates we remain confident that our 2016 net profit before one off items will be up 10 to 15 per cent on last year’s $7.1 million net profit after tax and before one off items.”

Questions & Answers

Q.

Which specific regions contributed most to the increase in branded sales for AVL?

A.

Strong branded sales in the UK and Europe, and also Australasia and North America, drove the revenue increase. Sales of bottled product into UK/Europe were up 19 per cent on last year.

Q.

Why are AVL's bulk wine sales decreasing, particularly in the UK/Europe market?

A.

Bulk sales into UK/Europe are down significantly as the company shifts its focus from being a bulk wine producer to a branded business. Cask sales in Australasia/North America also dropped due to pricing pressure.

Q.

How did AVL's strategy regarding vineyard leases impact its financial position?

A.

The company terminated its Del Rios vineyard lease, paying a £4.9 million fee, and allowed other grower contracts to expire. These actions are expected to generate significant savings in future grape costs.

Q.

What is AVL's profit outlook for 2016 based on current performance?

A.

AVL is confident that its 2016 net profit before one-off items will increase by 10 to 15 per cent compared to last year's £7.1 million, assuming exchange rates remain stable.

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