Boston Combo concept unveiled by MPPA

Multi-format retailer Matahari Putra Prima (MPPA) has launched a new concept, Boston Combo, inPluit Village mall, Jakarta.

MPPA, which runs FMX, Foodmart, Hypermart and SmartClub, this year expanded its Boston Health & Beauty formats across Indonesia. As well as the latest concept, there is the original Boston Health and the new Boston Regular.

Boston Combo, with a gross selling area of about 730 sqm, provides cosmetics, perfumes, diapers, dairy products for adults and babies, basic softlines, stationery and organic foods. There is also a pharmacy and optical counter.

Boston has been refreshing its displays and aisles, making stores easier to navigate, with better lighting and stocked with items that are more targeted and locally relevant.

Boston operations director Kyu Tae Park says the Boston Combo at Pluit Village provides a range of general merchandise that competitors do not stock.

MPPA is one of Indonesia’s largest retailers, employing more than 30,000 associates in 112 Hypermarkets, 23 supermarkets (Foodmart Primo/Fresh), 49 minimarket/convenience stores (FMX), 108 health-and-beauty stores (Boston) and one wholesale outlet (SmartClub). At December 31, its store count was 293 in 68 cities throughout Indonesia.