Boston Combo concept unveiled by MPPA
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Multi-format retailer Matahari Putra Prima (MPPA) has launched a new concept, Boston Combo, inPluit Village mall, Jakarta.
MPPA, which runs FMX, Foodmart, Hypermart and SmartClub, this year expanded its Boston Health & Beauty formats across Indonesia. As well as the latest concept, there is the original Boston Health and the new Boston Regular.
Boston Combo, with a gross selling area of about 730 sqm, provides cosmetics, perfumes, diapers, dairy products for adults and babies, basic softlines, stationery and organic foods. There is also a pharmacy and optical counter.
Boston has been refreshing its displays and aisles, making stores easier to navigate, with better lighting and stocked with items that are more targeted and locally relevant.
Boston operations director Kyu Tae Park says the Boston Combo at Pluit Village provides a range of general merchandise that competitors do not stock.
MPPA is one of Indonesia’s largest retailers, employing more than 30,000 associates in 112 Hypermarkets, 23 supermarkets (Foodmart Primo/Fresh), 49 minimarket/convenience stores (FMX), 108 health-and-beauty stores (Boston) and one wholesale outlet (SmartClub). At December 31, its store count was 293 in 68 cities throughout Indonesia.
Questions & Answers
Q.What is the primary difference between the Boston Combo and other Boston concepts?
What is the primary difference between the Boston Combo and other Boston concepts?
Boston Combo offers a wider range of general merchandise, including basic softlines, stationery, and organic foods, alongside health and beauty products, a pharmacy, and an optical counter.
Q.Which of MPPA's retail formats is Boston a part of?
Which of MPPA's retail formats is Boston a part of?
Boston is one of MPPA's health-and-beauty store formats. MPPA also operates Hypermarkets, supermarkets (Foodmart), minimarkets (FMX), and a wholesale outlet (SmartClub).
Q.What improvements has Boston made to its stores recently?
What improvements has Boston made to its stores recently?
Boston has refreshed its displays and aisles to improve navigation, introduced better lighting, and stocked more targeted and locally relevant items in its stores.
Q.How many Boston stores did MPPA operate at the end of last year?
How many Boston stores did MPPA operate at the end of last year?
At December 31st, MPPA operated 108 health-and-beauty stores under the Boston brand across Indonesia.
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