Boss launches NFT in social impact project

Premium fashion brand Boss has collaborated with NFT company Boss Beauties to introduce the Boss x Boss Beauties Dream Like a Boss program, which aims to mentor young women.

One of the Boss Beauties NFTs is on auction until March 12 and the revenue will be donated to the co-created mentorship program. In addition, a limited-edition T-shirt featuring the NFT is being sold on Boss’s website, with a share of sales going to the Dream Like a Boss program.

According to Boss, the collaboration is an opportunity for both brands “to provide young women from historically marginalised and underrepresented groups with invaluable skills and insights for their professional development.”

The program will offer mentorship talks, along with real-life business experiences by executives at Hugo Boss and all mentees will be funded by the Boss x Boss Beauties auction.

“Establishing the Dream Like a Boss program will allow us to give back to our communities, to provide a space for creativity and growth, and to amplify voices that echo our brand values in a supportive and inclusive way,” said Rashmi Verma, head of global diversity and Inclusion at Hugo Boss.

“Joining forces with Boss Beauties is an important step in creating equal opportunities for all women, and this is just the beginning of many great things to come.”