Bose pop-up store opens at Changi Airport, Singapore
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A Bose pop-up store has opened at Changi Airport’s Terminal 3 Transit Departure Hall.
Trading until June 30, the store will give travellers the chance to experience and own Bose’s first audio sunglasses equipped with Bose AR capability, and to try out its latest noise-cancellation headphones.
The Bose pop-up store features two zones that let travellers experience Bose products. In one, travellers get to try Bose Frames – the first audio sunglasses from Bose – and go on virtual adventures across different scenes while a soundtrack plays from the device.
In the other zone, travellers can try out Bose’s latest headphones in sound domes.
The pop-up store also has a photo booth where visitors can snap and upload pictures of themselves with the Bose Frames for a chance to win a pair of Bose Frames.
“This technologically savvy pop-up store is an exciting collaboration between Bose and Changi,” said Teo Chew Hoon, group senior VP of airside concessions at Changi Airport Group.
“As an international hub for travellers, Changi Airport, and by extension Singapore, is the perfect location for the Asia-Pacific launch of our latest product, the Bose Frames,” said Christian Rojas, market development leader, focus market development at Bose.
“Through engaging travel retail concepts like this, we are confident that the authentic Bose experience will be showcased and look forward to bringing high-quality sound to transit travellers at Changi Airport.”
Questions & Answers
Q.What new products can travellers experience at the Bose pop-up store?
What new products can travellers experience at the Bose pop-up store?
Travellers can try Bose's first audio sunglasses, equipped with Bose AR capability, and experience the company's latest noise-cancellation headphones. The pop-up also shows Bose Frames for virtual adventures.
Q.Where exactly is the new Bose pop-up store located at Changi Airport?
Where exactly is the new Bose pop-up store located at Changi Airport?
The Bose pop-up store has opened in Changi Airport's Terminal 3 Transit Departure Hall. This location aims to capture the attention of travellers passing through the international hub.
Q.How long will the Bose pop-up store be trading at Changi Airport?
How long will the Bose pop-up store be trading at Changi Airport?
The pop-up store is scheduled to trade until June 30. It provides a limited-time opportunity for travellers to engage with Bose products before its temporary run concludes.
Q.What is the primary reason Changi Airport was chosen for the launch of Bose Frames in the Asia-Pacific region?
What is the primary reason Changi Airport was chosen for the launch of Bose Frames in the Asia-Pacific region?
Changi Airport was selected because of its status as an international hub for travellers. Bose believes Singapore, by extension, is the ideal location for the Asia-Pacific launch of the Bose Frames.
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