Bo’s Coffee Philippines targets to open 200
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Philippine coffee chain Bo’s Coffee is planning to operate 200 local stores within two years.
The plan represents a change in direction for the brand, which opened its first outlet in Qatar recently. Overseas expansion for Bo’s is now shelved until 2020, while the brand’s immediate focus for growth is Luzon.
Founder Steve Benitez said: “The Qatar opening was long overdue. Finally, we have opened it. Our partners there are planning to open three to five more branches. We are happy to hear that despite minimal marketing, the coffee shop there is doing well. However, the plan is to grow the brand locally before we expand aggressively in other countries.”
Bo’s Coffee recently announced a change to its franchising system, which now serves both regional and territorial franchisees.
Questions & Answers
Q.How many stores does Bo’s Coffee Philippines aim to operate locally in the near future?
How many stores does Bo’s Coffee Philippines aim to operate locally in the near future?
Bo’s Coffee Philippines plans to open 200 local stores within the next two years. This represents a strategic shift towards domestic growth before focusing on further international expansion beyond their recent Qatar opening.
Q.When does Bo's Coffee plan to resume its overseas expansion efforts?
When does Bo's Coffee plan to resume its overseas expansion efforts?
The company has shelved its overseas expansion plans until 2020. Their immediate focus is on growing the brand locally within the Philippines, particularly in Luzon, before expanding aggressively abroad.
Q.Which specific region is Bo’s Coffee prioritising for its growth within the Philippines?
Which specific region is Bo’s Coffee prioritising for its growth within the Philippines?
Bo’s Coffee's immediate focus for growth within the Philippines is the Luzon region. This domestic expansion takes precedence over further international ventures for the time being.
Q.What change has Bo’s Coffee recently made to its franchising system?
What change has Bo’s Coffee recently made to its franchising system?
Bo’s Coffee recently announced a change to its franchising system. The new system now accommodates both regional and territorial franchisees, indicating a more structured approach to its local expansion strategy.
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