Bo’s Coffee Philippines targets to open 200

Philippine coffee chain Bo’s Coffee is planning to operate 200 local stores within two years.

The plan represents a change in direction for the brand, which opened its first outlet in Qatar recently. Overseas expansion for Bo’s is now shelved until 2020, while the brand’s immediate focus for growth is Luzon.

Founder Steve Benitez said: “The Qatar opening was long overdue. Finally, we have opened it. Our partners there are planning to open three to five more branches. We are happy to hear that despite minimal marketing, the coffee shop there is doing well. However, the plan is to grow the brand locally before we expand aggressively in other countries.”

Bo’s Coffee recently announced a change to its franchising system, which now serves both regional and territorial franchisees.