Booths grocery products head to Malaysia
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Rather than head south in its home market, the upmarket northern England Booths grocery chain has opted instead for a JV in Malaysia.
The family-owned retailer, which launched in Blackpool in 1847, has partnered with Hong Kong-listed retailer Dairy Farm, owned by Jardine Matheson, to sell 40 of its best-selling products, including chutneys, jams and puddings, in 19 shops across Malaysia.
Chairman Edwin Booth, part of the fifth generation of the family to be involved in the firm, says Booths’ heritage gives people “a great deal of reassurance”.
Booths has 34 stores across England’s north, mainly medium-sized supermarkets. Each store has its own identity, reflecting its location. Its JV in Malaysia is its first overseas foray.
Staff members are given extensive product training to help them deliver a “friendly and informed” shopping experience, says the company.
Questions & Answers
Q.Which company is Booths partnering with for this venture in Malaysia?
Which company is Booths partnering with for this venture in Malaysia?
Booths has partnered with Dairy Farm, a Hong Kong-listed retailer. Dairy Farm is owned by Jardine Matheson, and will help Booths sell its products across Malaysia.
Q.How many products will Booths be selling in Malaysia and what types of items are included?
How many products will Booths be selling in Malaysia and what types of items are included?
Booths will be selling 40 of its best-selling products in Malaysia. These items include popular goods such as chutneys, jams, and puddings from their range.
Q.How many stores in Malaysia will stock Booths' products?
How many stores in Malaysia will stock Booths' products?
Booths' products will be sold in 19 shops across Malaysia. This is the grocery chain's first overseas venture since its establishment in 1847.
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