Body Shop Malaysia seeking for investment
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Body Shop Malaysia operator InNature Bhd is seeking to raise RM120.6 million (US$25.5 million) in funding from an IPO.
The firm says some of the funds will be used to fund store network expansion in Vietnam and Cambodia.
The Body Shop Malaysia business accounts for about 11 per cent of the country’s personal care & cosmetics market. It operates 89 locations in Peninsular Malaysia, Sabah and Labuan, as well as 34 outlets in Vietnam and one in Cambodia.
“We will be focusing on an omnichannel strategy heavily focused on Natura’s business model of social commerce and e-commerce, which will be supported by a digital platform as well as physical stores for showrooming and raising awareness through customer experience,” the company said in a prospectus filed with Bursa Malaysia.
Questions & Answers
Q.What is the primary purpose of Body Shop Malaysia's fundraising efforts?
What is the primary purpose of Body Shop Malaysia's fundraising efforts?
Body Shop Malaysia's operator, InNature Bhd, is seeking to raise RM120.6 million (US$25.5 million) through an IPO. Some of these funds will be used to expand their store network in Vietnam and Cambodia.
Q.How significant is Body Shop Malaysia in its domestic market?
How significant is Body Shop Malaysia in its domestic market?
The Body Shop Malaysia business accounts for approximately 11 per cent of Malaysia’s personal care and cosmetics market. It operates 89 locations across Peninsular Malaysia, Sabah, and Labuan.
Q.What business strategy will Body Shop Malaysia be focusing on with the new funds?
What business strategy will Body Shop Malaysia be focusing on with the new funds?
The company will focus on an omnichannel strategy, heavily using Natura’s social commerce and e-commerce model. This will be supported by a digital platform and physical stores for showrooming and customer experience.
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