BMW to sell Fossil designed branded watches
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Fossil Group has signed a global licensing agreement with BMW to design, develop and distribute BMW-branded watches and smartwatches until 2023.
“BMW is one of the most iconic brands in the world,” said Fossil Group chairman and CEO Kosta Kartsotis. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”
The first collection of BMW-branded watches designed by Fossil will go on sale next year after a collaboration by designers from the two companies.
The collections will be sold globally in more than 4000 BMW retail channels and key retailers in Fossil Group’s global network.
Fossil Group already has design partnerships with licensed brands including Armani Exchange, Chaps, Diesel, DKNY, Emporio Armani, Kate Spade New York, Marc Jacobs, Michael Kors, Puma and Tory Burch.
Questions & Answers
Q.Which specific types of timepieces will Fossil Group be creating for BMW?
Which specific types of timepieces will Fossil Group be creating for BMW?
Fossil Group will be designing, developing, and distributing both BMW-branded watches and smartwatches. This collaboration will bring their watch design expertise and smartwatch capabilities to BMW enthusiasts globally.
Q.How long is this new licensing agreement between Fossil Group and BMW set to last?
How long is this new licensing agreement between Fossil Group and BMW set to last?
The global licensing agreement between Fossil Group and BMW is active until 2023. This means Fossil Group has the rights to design, develop, and distribute BMW-branded watches and smartwatches for several years.
Q.Where will customers be able to purchase the new BMW-branded watch collections?
Where will customers be able to purchase the new BMW-branded watch collections?
The new collections will be sold globally through more than 4000 BMW retail channels. They will also be available at key retailers that are part of Fossil Group's extensive global network.
Q.When is the first collection of BMW-branded watches expected to be released for sale?
When is the first collection of BMW-branded watches expected to be released for sale?
The first collection of BMW-branded watches, designed as a collaboration between the two companies, is scheduled to go on sale next year. This will be the initial offering from their new licensing agreement.
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