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BMW Loses Millions As Sales Slide During Lockdowns

By Sarah Chen
2 min read
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BMW expects to make a profit this year if demand continues to recover, despite posting a record loss for its car division in the second quarter after sales slumped 25% because of coronavirus lockdowns, it said on Wednesday.

The German manufacturer of BMWs, Minis, and Rolls-Royces said sales had started to recover during the latest three-month period, including a 17% jump in deliveries in China, but the rebound would not fully make up for sales lost to COVID-19.

As a result of the sales slide, and higher costs for developing low-emission cars, BMW posted a pretax loss of 498 million euros, its first in over 11 years, and an operating loss of 666 million euros ($790 million) for the quarter.

Shares in BMW fell 3% following the results, with some analysts saying they had not expected such a big loss in earnings before interest and taxes (EBIT).

BMW, which makes Minis and Rolls-Royces said sales had started to recover during the latest three-month period, including a 17% jump in deliveries in China.

“What matters now is how robust this upward trend is and when individual markets will follow suit,” said Chief Executive Oliver Zipse, adding that its overall cars sales in July were higher than last year.

BMW said, however, that its outlook did not factor in the potential impact of the second wave of COVID-19 infections, nor the prospect of a more sustained or deeper recession than expected in its key markets.

Zipse said on a call that developments in the United States, which has the highest number of COVID-19 cases and deaths worldwide, were “extremely worrying”.

Sales in the United States made up 12.6% of deliveries in the first half of 2020, down from 15.2% in 2020. Overall, BMW said it expected global demand for luxury cars to fall by a fifth this year.

The COVID-19 pandemic has already hit carmakers such as Fiat Chrysler, Ford, and Daimler particularly hard at the time when the auto industry is ramping up spending to clean up their combustion engines as well as developing low-emission technologies to conform with stringent European anti-pollution rules.

Questions & Answers

Q.

Why did BMW experience a record loss in its car division during the second quarter?

A.

The company posted a record loss primarily because sales slumped by 25% due to coronavirus lockdowns. This sales slide, combined with higher costs for developing low-emission cars, led to the financial deficit.

Q.

What was the total pretax loss reported by BMW for the quarter?

A.

BMW reported a pretax loss of 498 million euros for the quarter. This was the company's first pretax loss in over eleven years, reflecting the impact of the sales slump.

Q.

How much did sales in China contribute to the recovery for BMW in the latest three-month period?

A.

Sales in China saw a 17% jump in deliveries during the latest three-month period. This recovery, however, was not enough to fully offset the sales lost earlier due to COVID-19 lockdowns.

Q.

What concerns does BMW's CEO have regarding the company's outlook?

A.

CEO Oliver Zipse is concerned that the company's outlook does not account for a potential second wave of COVID-19 infections. He also worries about a more sustained or deeper recession in key markets than currently anticipated.

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