Skip to content
Automotive

BMW eyes 100,000 electric car sales in 2017

By Aiko Tanaka
1 min read
bmw is electric 12
bmw is electric 12
In this article (5)

BMW wants to boost sales of electric cars by two-thirds next year to 100,000 vehicles as the luxury automaker is offering more battery-powered models, citing Chief Executive Officer Harald Krueger.

Munich-based BMW expects to increase its deliveries of fully electric and hybrid vehicles to around 60,000 units this year, Krueger said. Sales of battery-powered BMW models have totaled about 100,000 cars since 2013, he noted.

“Electric mobility will come, but demand is not going through the roof at the moment,” the newspaper quoted Krueger as saying.

To help improve sales, BMW is also increasing the battery range of its i3 city vehicle by 50 percent this year. The i3, BMW’s only fully battery-powered car, sold only 25,000 units last year.

The company, which has dropped behind Daimler’s Mercedes-Benz in global luxury-car sales rankings, wants to expand the share of electric cars and hybrid models to between 15 percent and 25 percent of sales by 2025, the newspaper reported.

Questions & Answers

Q.

What is BMW's target for electric car sales in the coming year?

A.

BMW aims to sell 100,000 electric cars next year. This represents a two-thirds increase compared to their expected deliveries of fully electric and hybrid vehicles for the current year, which is around 60,000 units.

Q.

How many battery-powered BMW models have been sold in total since 2013?

A.

Since 2013, BMW has sold approximately 100,000 battery-powered vehicles. This cumulative figure includes both fully electric and hybrid models offered by the luxury automaker over the past few years.

Q.

What is BMW doing to try and improve sales of its i3 city vehicle?

A.

BMW is increasing the battery range of its i3 city vehicle by 50 percent this year to help boost sales. The i3 is BMW's only fully battery-powered car and sold 25,000 units last year.

Q.

What long-term goal does BMW have for the share of electric and hybrid models in its overall sales?

A.

By 2025, BMW wants electric cars and hybrid models to account for between 15 percent and 25 percent of its total sales. This target reflects their strategy to expand their offerings in this segment.

Reader pulse

Will BMW hit 100,000 EV sales next year?

17,308 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready