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Automotive

BMW, competing with Tesla, to introduce electric 3 Series

By Minjun Park
1 min read
BMW I3
BMW I3

BMW plans to introduce an electric version of its popular 3 Series in September, a move designed to fend off rival Tesla.

The German carmaker will present the vehicle at the IAA auto show in Frankfurt in September.

The 3 series, which is a high volume sales model, will have a range of 400 km (248 miles) and is seen as a direct response to the success of Tesla’s Model 3, according to Handelsblatt.

BMW declined to comment.

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