BMW, competing with Tesla, to introduce electric 3 Series

Jun 30, 2017Updated Jun 4, 20251 min read

BMW plans to introduce an electric version of its popular 3 Series in September, a move designed to fend off rival Tesla.

The German carmaker will present the vehicle at the IAA auto show in Frankfurt in September.

The 3 series, which is a high volume sales model, will have a range of 400 km (248 miles) and is seen as a direct response to the success of Tesla’s Model 3, according to Handelsblatt.

BMW declined to comment.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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