BMW cafe says Hello to Korea
In this article (5)
A BMW cafe in Korea has opened inside a Lotte department store in Incheon.
Lotte Department Store’s Premium Outlet allows visitors to enjoy the BMW motorcycles and related accessories such as clothing and helmets. The cafe open today, May 27.
Free consultations about motorbikes and other products are also offered to customers.
“We tried to make a store that targets men who are interested in motorcycles,” said a Lotte spokesman.
“We’ll try to expand our shopping spaces that cater to male customers.”
The number of Korean motorcycle fans has increased in recent years, doubling the number of imported high-capacity motorbikes from 10,300 in 2012 to 20,800 in 2015.
Questions & Answers
Q.What is the primary aim of this new BMW cafe and retail space?
What is the primary aim of this new BMW cafe and retail space?
Lotte and BMW aim to create a store specifically targeting men interested in motorcycles. This initiative is part of a broader strategy to expand shopping spaces catering to male customers within Lotte's outlets.
Q.What can visitors do or access at the new BMW cafe in Korea?
What can visitors do or access at the new BMW cafe in Korea?
Visitors can enjoy BMW motorcycles and related accessories like clothing and helmets. The cafe also offers free consultations about motorbikes and other products to customers, alongside the usual cafe experience.
Q.Where exactly is this new BMW cafe located in Korea?
Where exactly is this new BMW cafe located in Korea?
The BMW cafe has opened inside a Lotte department store. Specifically, it is located within the Lotte Department Store's Premium Outlet, situated in the city of Incheon, Korea.
Q.What trend in the Korean market prompted the creation of this type of store?
What trend in the Korean market prompted the creation of this type of store?
The store was developed in response to a recent increase in Korean motorcycle fans. The number of imported high-capacity motorbikes nearly doubled from 10,300 in 2012 to 20,800 in 2015.
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