Bluebell Group’s BlueSpace: A New Retail Star in Shenzhen’s Premium Market

Bluebell Group has unveiled BlueSpace, an innovative multi-brand retail platform in Shenzhen, offering a curated selection of beauty products, fragrances, lifestyle items, and collector’s pieces all under one roof. This strategic move is part of the company’s ongoing expansion of its high-end retail offerings in the Chinese market.

The first BlueSpace store is located at the Galeries Lafayette Shenzhen in UpperHills mall. The store carries a diverse selection of international and Chinese brands such as Malin+Goetz, Noble Panacea, Niance, The Different Company, Rose et Marius, Notes for Later, Chujian, To Wild, Bobo Nuts, and CosMouni.

Aiming for Broader Growth

BlueSpace is a significant component of Bluebell Group’s overarching growth strategy. It provides a unique retail format intended to assist brand partners in exploring and expanding their reach in China’s upscale consumer market. According to Philippe Guettat, the group’s president and CEO, this progressive model offers their brand partners an unprecedented, low-risk platform to forge meaningful connections with high-end consumers throughout China.

Earlier in the year, Bluebell Group named Guettat as their permanent group president and CEO in a broader leadership reshuffle. This was done with the aim of reinforcing alignment across their Asian operations.