BlackPink’s Jisoo appointed as global ambassador for Dior
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French luxury giant Dior has appointed Kim Ji-soo, better known to Blackpink fans mononymously as Jisoo, its new global ambassador for both fashion and beauty, the brand has announced on its social media channels.
As part of the announcement, Dior said Jisoo was a key inspiration for designer Maria Grazia Chiuri’s autumn-winter collection, which is due to be shown online today.
European luxury brands have been increasingly turned to Asian stars for ambassador roles, with K-pop idols proving popular with brands from Givenchy to Gucci.
With 37 million Instagram followers, as well as an existing role working with Dior Beauty, Dior is obviously hoping the incredibly popular singer and actress will be useful in amplifying its online fashion activities in an era in which brands are forced to compete fiercely for social media attention and traction for online fashion shows.
Questions & Answers
Q.Which specific roles will Jisoo undertake for Dior?
Which specific roles will Jisoo undertake for Dior?
Jisoo has been appointed as a global ambassador for both Dior's fashion and beauty divisions. This expanded role was announced by the brand on its social media channels, highlighting her comprehensive involvement with the luxury giant.
Q.What is the strategic reason behind Dior's appointment of Jisoo?
What is the strategic reason behind Dior's appointment of Jisoo?
Dior aims to amplify its online fashion activities and compete for social media attention. With Jisoo's 37 million Instagram followers and existing work with Dior Beauty, the brand hopes to gain significant traction for its online fashion shows.
Q.How did Jisoo influence Dior's latest collection?
How did Jisoo influence Dior's latest collection?
Jisoo was a key inspiration for designer Maria Grazia Chiuri's autumn-winter collection. This collection is scheduled to be shown online today, with her influence being a notable part of its design process.
Q.Is this a new trend for European luxury brands?
Is this a new trend for European luxury brands?
Yes, European luxury brands are increasingly appointing Asian stars, particularly K-pop idols, to ambassador roles. Brands from Givenchy to Gucci have also embraced this strategy to connect with a wider audience.
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