Blackmores launches into India
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Primed for a post-COVID wellness boom, India is a focus growth market for Blackmores given their focus for natural health. Currently, Blackmores operates in 12 other markets across Asia-Pacific and has the ambition to connect 1 billion consumers globally to the healing power of nature by 2025.
Backed by almost 90 years of research and science, Blackmores’ high quality and innovative product range has been specifically formulated for the discerning Indian consumer to meet their specific lifestyle and dietary preferences, including vegetarian requirements.
“Blackmores is passionate about connecting people to the healing power of nature. We choose the most nutrient-rich ingredients to ensure our products are high quality, efficacious and adhere to some of the most rigorous safety standards in the world. We know that Indians are passionate about natural health too, and we are excited to be a part of their journey to lead healthier and happier lives,” said Mr Alastair Symington, Chief Executive Officer of Blackmores.
The initial launch products for Indian consumers include Blackmores Shine Power™ D3 for healthy bones and immunity, Blackmores Glucosogreen 1500 for joint health, Blackmores Blue Light Defence for eye health, and Blackmores CoQ10 150mg for heart health. Additional tailored and innovative products will be rolled out over the coming months. The products are customized to the needs of Indian consumers helping them to take charge of their health and wellbeing.
The launch was unveiled at a virtual event hosted by Blackmores alongside senior executives of Amazon India. The launch also coincided with a visit from Australia’s Minister for Trade, Tourism and Investment, the Hon Dan Tehan MP, to India, where Mr Symington has been invited to participate in a panel discussion at Austrade’s Australia-India Business Exchange (AIBX) 2021 Business Leaders Forum on Friday 1 October.
“Blackmores with its legacy of almost 90 years in natural healing is a great example of Australia’s clean, green and safe manufacturing reputation.”
“It’s a pleasure to launch Blackmores, one of Australia’s leading and most trusted natural vitamins and dietary supplements brands, in India. Blackmores with its legacy of almost 90 years in natural healing is a great example of Australia’s clean, green and safe manufacturing reputation. Indians are passionate about natural and holistic health, and we hope that iconic Australian brands such as Blackmores are part of their journey to lead healthier and happier lives,” said Sam Freeman, Trade and Investment Commissioner at the Australian Trade and Investment Commission.
“We are delighted to associate with Blackmores, a trusted natural health company for their launch in India. We are excited to offer our customers with an opportunity to explore their products from the comfort and safety of their homes,” said Nishant Raman, Category Leader, Amazon India.
“We look forward to building a successful partnership with Blackmores as we work towards a common goal of connecting Indians across the country to the healing power of nature,” said Ankur Dayal, CEO of Primarc Pecan, Blackmores’ local eCommerce distribution partner.
Blackmores is the leading natural health brand in not just Australia, but also in several other Asian markets. Its innovative and efficacious range includes vegetarian formulations, as well as products targeted to age, gender, and specific health functions to give people everywhere the choice to make living well each day a natural way of life.
Questions & Answers
Q.How will Blackmores initially reach Indian consumers, and what are its longer-term distribution plans?
How will Blackmores initially reach Indian consumers, and what are its longer-term distribution plans?
Blackmores will first reach consumers through Amazon India and other major eCommerce platforms. The company plans to expand to traditional retail stores in key Indian cities after this initial launch.
Q.What specific health products will Blackmores offer Indian consumers at launch?
What specific health products will Blackmores offer Indian consumers at launch?
Initially, Blackmores will offer Shine Power™ D3 for bones and immunity, Glucosogreen 1500 for joint health, Blue Light Defence for eye health, and CoQ10 150mg for heart health. More tailored products will follow.
Q.Which of Blackmores' existing markets are similar to the new Indian expansion?
Which of Blackmores' existing markets are similar to the new Indian expansion?
Blackmores currently operates in 12 other markets across the Asia-Pacific region. This expansion into India builds on their presence within this broader geographical area.
Q.How has Blackmores ensured its products are suitable for the Indian market?
How has Blackmores ensured its products are suitable for the Indian market?
Blackmores has specifically formulated its high-quality product range to meet the discerning Indian consumer's lifestyle and dietary preferences, including vegetarian requirements. Products are customised to local needs.
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