BioActive+ Introduces Two Liquid Vitamins in Thailand for THB 410
In this article (4)
BioActive+ launched two concentrated liquid supplement lines across Thailand in November 2026, pricing 15-tube packs at THB 410 against a regular shelf price of THB 800. The rollout covers Concentrated Liquid Lipo C and Concentrated Liquid Multivit, designed for direct consumption from the tube or mixed into 150 to 200ml of water.
The twin launch shifts the company beyond specialized nutricosmetics into everyday health formats that drive repeat basket volume.
Formulations and Form Factor
Concentrated Liquid Lipo C delivers 1,000mg of vitamin C equivalence using liposomal vitamin C alongside botanical extracts from camu camu, acerola cherry, elderberry, and sea buckthorn. The formulation carries a Yuzu Orange flavour and targets immune support and antioxidant functions.
Concentrated Liquid Multivit uses a Tropical Fruit flavour. The caffeine-free liquid combines B vitamins with vitamins C, D3, E, and carotenoids to address daily energy metabolism.
Retail Sampling With KOI Thé
To pull customers into retail trial, BioActive+ partnered with bubble tea operator KOI Thé across Bangkok and adjacent provinces. The sampling ran on 10 and 11 November.
Outlets distributed a complimentary single-serve tester tube of either Lipo C or Multivit with purchases of medium or larger beverages, excluding milk tea orders. The partnership puts an ingestible format directly into the hands of cafe foot traffic without requiring consumers to step into pharmacies or beauty counters.
Category Shift for Shelf Space
Supplement brands across Southeast Asia face fierce shelf competition from standard pill blister packs and imported effervescent tablets. By deploying single-dose tubes that mix into water or take directly, BioActive+ attempts to take market share from traditional multivitamins with convenience and speed.
The promotional price cut to THB 410 halves the barrier to consumer entry, but sustaining volume once the price returns to the THB 800 standard will test real repeat demand. Operators selling functional packaged goods in Thai convenience and specialist retail networks must balance steep introductory discounting against margin compression.
The Line from Beauty to Daily Health
BioActive+ entered the Thai market in May 2025 with four beauty-focused liquid supplements: Collagen, Asta Drink, Gold, and Gluta. Those early items targeted skin care routines with higher price thresholds and narrow consumer targets.
The shift to everyday vitamin C and broad-spectrum multivitamins moves the brand toward high-frequency household consumption. Retailers and distributors are now tracking whether the return to the standard THB 800 price point slows conversion across Bangkok shelves.