Big C brand name to be fully replaced by Tops Market, GO!
In this article (4)
Retail chain Big C plans to rebrand all its outlets as Tops Market or GO! this year, laying the Big C name to rest after 22 years in Vietnam.
Thailand’s Central Retail, its owner, began the process on March 1 by changing the names of three Big C outlets in HCM City, in An Phu and Thao Dien in District 2 and Au Co in Tan Phu District, to Tops Market.
The four stores in Hanoi in Tu Liem, Ha Dong, Thanh Tri, and Thanh Xuan districts will be renamed soon.
By the end of last year five Big C hypermarkets in Nha Trang City, Can Tho and Ha Long cities and Binh Duong and Vinh Phuc provinces had their names changed to GO!.
The company said the rebranding is meant to create a new look and upgrade its shopping space.
Central Group bought Big C Vietnam from France’s Casino Group in 2016 for over $1 billion.
From 2022, the Big C brand will only exist in Thailand, where it is owned by TCC Group led by tycoon Charoen Sirivadhanabhakdi.
Questions & Answers
Q.Which company owns Central Retail, the firm driving the rebranding of Big C stores in Vietnam?
Which company owns Central Retail, the firm driving the rebranding of Big C stores in Vietnam?
The article states that Thailand's Central Retail is the owner of Big C in Vietnam. The company bought Big C Vietnam from France's Casino Group in 2016 for over $1 billion.
Q.When did Central Retail begin the process of changing the names of Big C outlets in Vietnam?
When did Central Retail begin the process of changing the names of Big C outlets in Vietnam?
The rebranding process began on March 1 of this year. Three Big C outlets in Ho Chi Minh City were the first to have their names changed to Tops Market at that time.
Q.Will the Big C brand name completely disappear from all markets after this rebranding?
Will the Big C brand name completely disappear from all markets after this rebranding?
No, the Big C brand will continue to exist in Thailand from 2022. It is owned there by TCC Group, which is led by tycoon Charoen Sirivadhanabhakdi.