Beyond Meat and Coles launch plant-based meatballs
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Beyond Meat has partnered with Coles to bring its plant-based meatballs into Australia.
Beyond Meatballs will be sold across more than 300 Coles outlets with an RRP of $15. The launch comes at a time when the country is experiencing a rising demand for plant-based products.
“We’ve seen demand for plant-based meat continue to grow as consumers look for new ways to incorporate plant-based meat options into their diets,” said Ihab Leheta, VP international business development at Beyond Meat.
“The launch of Beyond Meatballs in Australia marks a new milestone towards our goal in making great-tasting, nutritious and sustainable plant-based meat more accessible to everyone,” said Leheta.
Beyond Meatballs will join the brand’s existing plant-based products sold in Australia, Beyond Burger and Beyond Mince. Beyond Meat first launched its products in the country in 2018 in partnership with Coles.
Questions & Answers
Q.Which specific product is Beyond Meat launching with Coles in Australia?
Which specific product is Beyond Meat launching with Coles in Australia?
Beyond Meat is launching its plant-based meatballs, called Beyond Meatballs, in collaboration with Coles. This expands their existing product range available in Australian stores, which already includes Beyond Burger and Beyond Mince.
Q.Where will consumers be able to purchase these new plant-based meatballs?
Where will consumers be able to purchase these new plant-based meatballs?
The Beyond Meatballs will be available for purchase at over 300 Coles outlets across Australia. This extensive distribution aims to make the new plant-based product widely accessible to Australian shoppers.
Q.What is the recommended retail price for the new Beyond Meatballs?
What is the recommended retail price for the new Beyond Meatballs?
The recommended retail price for the new Beyond Meatballs is $15. This pricing positions the product within the plant-based meat market for Australian consumers looking for these types of alternatives.
Q.When did Beyond Meat first enter the Australian market with Coles?
When did Beyond Meat first enter the Australian market with Coles?
Beyond Meat first launched its products in Australia in 2018, also in partnership with Coles. This indicates a long-standing collaboration between the two companies in introducing plant-based options to the Australian market.
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