Best Denki Singapore plans two more stores
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Best Denki Singapore, the Japanese electronics retailer, plans to open two more stores in the city next year.
Hanasaki Kenji, president and head of Asean region with Best Denki, told the Straits Times newspaper he is unfazed by the downturn in the local consumer electronics market.
“I am not so worried. The downward trend does not hamper our business from growing,” he said.
Best Denki entered Singapore in 1985 inside the Yaohan department store at Plaza Singapura. When that store closed in 1997 the concession was renamed Best Denki and since then the chain has grown to 11 stores.
The company says its annual sales have grown nearly 20 per cent over the last 10 years, reaching S$293 million last year.
Kenji attributes the brand’s success to its strategy of locating stores in shopping centres and sharp negotiating with suppliers.
Questions & Answers
Q.What is Best Denki's current presence in Singapore?
What is Best Denki's current presence in Singapore?
Best Denki currently operates 11 stores across Singapore. The company has grown steadily since its concession inside Plaza Singapura was renamed in 1997.
Q.How have Best Denki's sales performed recently?
How have Best Denki's sales performed recently?
The company reported annual sales reaching S$293 million last year. Best Denki states its sales have grown by nearly 20 per cent over the last decade.
Q.What reasons does Hanasaki Kenji give for the company's success?
What reasons does Hanasaki Kenji give for the company's success?
Kenji attributes Best Denki's success to its strategy of placing stores in shopping centres. He also highlights sharp negotiation practices with suppliers as a key factor.
Q.When did Best Denki first establish itself in Singapore?
When did Best Denki first establish itself in Singapore?
Best Denki first entered the Singapore market in 1985. It began as a concession within the Yaohan department store at Plaza Singapura.