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Berluti makes its Vietnam debut

By Rajiv MenonVietnam
1 min read
Berluti scaled
Berluti scaled
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LVMH-owned Parisian shoemaker Berluti has expanded its footprint into Vietnam, opening its first store in Hanoi in partnership with local partner S&S Group.

Located in the heart of Hoan Kiem district across from the famous Metropole Hotel, the Berluti Vietnam boutique follows the brand’s signature simple design dominated by wood and leather elements.

After passing through the stripe pattern glass facade, customers are welcomed with a leather wall highlighting the brand’s ‘art of patina’ and a designed chandelier inspired by Vietnam’s tiered ‘rice ladder fields’.

The store offers a full selection of Berluti’s men’s accessories, including shoes and leather goods.

Founded in 1895 by Alessandro Berluti, the brand is known for its elegant craftsmanship and deep understanding of producing men’s footwear and accessories. Berluti has more than 60 boutiques across several markets, including South Korea, Mainland China, Hong Kong, Singapore and Japan.

Questions & Answers

Q.

Which company is Berluti's partner for its new store in Vietnam?

A.

Berluti has partnered with local company S&S Group for the opening of its first store in Hanoi. This collaboration facilitates its expansion into the Vietnamese market.

Q.

What kind of products does the new Berluti store in Hanoi offer to customers?

A.

The new boutique in Hanoi offers a full range of Berluti's men's accessories. This includes their renowned shoes and various leather goods, catering to male clientele.

Q.

What is the design concept for the new Berluti store in Vietnam?

A.

The store features Berluti's signature simple design, predominantly using wood and leather elements. It also includes unique features like a leather wall and a chandelier inspired by Vietnam's rice ladder fields.

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