Ben Sherman China new stores in Shanghai
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British menswear brand Ben Sherman has opened for the first time in Shanghai – at two locations.
The Ben Sherman China stores are in the Hopson Mall and Sogo department store.
“These distinct retail destinations are prime for Ben Sherman, with an influential core of millennial consumers,” says group GM Stanley Chou of MRH Sparotica Groupe, which oversees Ben Sherman China.
Billy Du, Stanley Chou (Groupe General Manager MRH Sparotica Groupe), Richard Kisembo (CEO MRH Sparotica Groupe), Allen Hua, at the ribbon cutting ceremony for Ben Sherman’s expansion in Shanghai.
He says Sogo is among the top five department stores in China. It is in the Jing’An district in central Shanghai, on China’s most influential fashion street, Nanjing Road.
In the Yang’Pu district in the city’s north, the Ben Sherman Hopson One store is close to the new Apple Hopson One store. The mall is tailored to upper-middle-class residents, drawing on a population of more than 1.3 million residents within a 5km radius.
Ben Sherman signed on for its China expansion in June.
Questions & Answers
Q.Which company is responsible for Ben Sherman's operations in China?
Which company is responsible for Ben Sherman's operations in China?
MRH Sparotica Groupe oversees Ben Sherman China. Group GM Stanley Chou and CEO Richard Kisembo from this group were mentioned in connection with the expansion.
Q.What kind of customers are Ben Sherman targeting with these new stores?
What kind of customers are Ben Sherman targeting with these new stores?
The brand is targeting an influential core of millennial consumers. The chosen retail destinations are considered prime for reaching this demographic in Shanghai.
Q.Where exactly are the new Ben Sherman stores located in Shanghai?
Where exactly are the new Ben Sherman stores located in Shanghai?
One store is in the Sogo department store in the Jing'An district, on Nanjing Road. The other is in the Hopson Mall in the Yang'Pu district, close to the new Apple store there.
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