Belstaff Japan opens in Hankyu Men’s Tokyo

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Belstaff Japan has opened its fifth store, in Hankyu Men’s Tokyo, 18 months after the British fashion brand’s arrival in the nation.
As well as the men’s AW 17 collection, the new outlet features a limited-edition leather jacket, and from next month will offer a limited-edition capsule collection in collaboration with Japanese street label Sophnet.
The new store’s interior features black raw-steel rails offset by a brighter light concept that highlights products and materials.
Belstaff will launch a men’s pop-up store in Hankyu Men’s Osaka from October to November.
Questions & Answers
Q.How long has Belstaff been operating in Japan?
How long has Belstaff been operating in Japan?
Belstaff, a British fashion brand, launched in Japan 18 months ago. The new Hankyu Men’s Tokyo store is its fifth outlet in the country since its arrival.
Q.What special items are available at the new Tokyo store?
What special items are available at the new Tokyo store?
The new store offers the men’s AW 17 collection and a limited-edition leather jacket. From next month, a limited-edition capsule collection in collaboration with Sophnet will also be available.
Q.What are the interior design features of the new store?
What are the interior design features of the new store?
The new store's interior design includes black raw-steel rails. These are complemented by a brighter light concept, which is intended to highlight the products and materials on display.
Q.Will Belstaff be opening any other outlets in Japan soon?
Will Belstaff be opening any other outlets in Japan soon?
Yes, Belstaff plans to launch a men’s pop-up store in Hankyu Men’s Osaka. This temporary store is scheduled to operate from October to November.
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