Belgian Waffle heads to Southeast Asia
In this article (5)
Indian-headquartered Belgian Waffle Co has partnered with VF Franchise Consulting to expand into Southeast Asia.
The chain is operated under small kiosk and cafe models, and is best known for its waffle sandwiches.
“The Belgian Waffle Co has seen exponential growth in India in less than three years with unprecedented success,” said Shrey Aggarwal, cofounder of The Belgian Waffle Co.
“Our vision is to be a Global Player in the QSR segment, being recognised for dessert offerings and our values of affordability, quality and simplicity.”
Founded in 2015, Belgian Waffle Co now has more than 200 outlets in 55 cities in India, Nepal and Dubai.
“We are delighted about partnering with The Belgian Waffle Co as the company seeks to expand further into Southeast Asia,” said Sean T Ngo, CEO of VF Franchise Consulting.
“Belgian waffles have universal appeal amongst Asians and non-Asians alike. They have taken a fork-and-knife approach to eating waffles and turned the industry upside down into a fast, on-the-go food for people who enjoy delicious-tasting breakfasts, snacks and desserts and a business that offers potential fast returns.”
Questions & Answers
Q.Which specific countries in Southeast Asia are targeted for expansion by The Belgian Waffle Co?
Which specific countries in Southeast Asia are targeted for expansion by The Belgian Waffle Co?
The article states that The Belgian Waffle Co is expanding into Southeast Asia but does not specify individual countries within the region for its new operations.
Q.What is the primary product that The Belgian Waffle Co is known for selling?
What is the primary product that The Belgian Waffle Co is known for selling?
The Belgian Waffle Co is best known for its waffle sandwiches, which are a core part of its offering in its existing markets.
Q.How many outlets does The Belgian Waffle Co currently operate across all its locations?
How many outlets does The Belgian Waffle Co currently operate across all its locations?
The Belgian Waffle Co presently operates more than 200 outlets in total, spread across 55 cities in India, Nepal, and Dubai.
Q.What is the stated vision for The Belgian Waffle Co's future growth in the quick service restaurant sector?
What is the stated vision for The Belgian Waffle Co's future growth in the quick service restaurant sector?
The company's vision is to become a global player in the QSR segment, recognised for its dessert offerings and its core values of affordability, quality, and simplicity.
Reader pulse
Is this a smart move into SE Asia?
22,284 votes so far