Belgian fashion chain Jean Paul Knott to enter China

Belgian designer brand Jean Paul Knott will open its first Chinese flagship in Beijing next month.

The designer behind the eponymous label, which emphasises high-quality fabric and minimalist design, revealed the plans at a recent conference marking the brand’s 2019 Autumn/Winter collection, inspired by the classic French 1960s romantic film A Man and a Woman, and featuring a natural and smooth linear beauty of cuts and edits.

In a dialogue with local fashion writer and translator Gu Chenxi, Knott revealed that he has refocused on the “design of the clothing itself” in an attempt to introduce a “new sincerity to the Chinese market”.

At the conference, Knott introduced a creative artistic and visual immersive experience designed around brand’s signature blue element, representing “the infinite possibilities of Jean Paul Knott in China”, and featuring stills and clips from A Man and a Woman.

Knott studied fashion design in New York and worked in Paris with legendary designer Yves Saint Laurent.