Beckham and Hart team again for H&M campaign

In this article (4)
Sports star/fashion icon David Beckham has reunited with comedy star Kevin Hart for a fresh H&M campaign.
In a commercial promoting the Modern Essentials selection by Beckham, the storyline picks up from their first H&M commercial together in which Hart was preparing to play Beckham in a biopic film. This time around, Hart is working on plans to star in I, Beckham: The Musical.
“I loved shooting the first campaign with Kevin for H&M so much, we just had to do a sequel,” says Beckham. “This time we’ve pushed the story even further.”
“It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style. He copies everything from me,” says Hart.
In the commercial, the two take a road trip from Los Angeles to Las Vegas to meet financiers for the new Vegas movie.
For the campaign, the duo wear two looks from the collection: a zip-up flying jacket with fake-fur collar worn with a turtleneck, and a block-stripe knit sweater.
Beckham’s autumn/winter 16 Modern Essentials collection will be available in H&M stores and online from September 29, when the full commercial also launches on HM.com.
Questions & Answers
Q.What is the premise of this new H&M campaign featuring David Beckham and Kevin Hart?
What is the premise of this new H&M campaign featuring David Beckham and Kevin Hart?
The campaign follows on from their previous commercial, where Kevin Hart was preparing to play David Beckham in a biopic. This time, Hart is planning to star in 'I, Beckham: The Musical'.
Q.What storyline does the commercial depict for the two stars?
What storyline does the commercial depict for the two stars?
In the commercial, Beckham and Hart embark on a road trip from Los Angeles to Las Vegas. They are travelling to meet financiers for the new Vegas movie, 'I, Beckham: The Musical'.
Q.When will the new Modern Essentials collection and full commercial be available?
When will the new Modern Essentials collection and full commercial be available?
The collection will be available in H&M stores and online from September 29. The full commercial will also launch on HM.com on the same date.
Reader pulse
Will this H&M campaign drive sales?
21,720 votes so far


