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Beckham and Hart team again for H&M campaign

By Sarah Chen
1 min read
hart beckham wp
hart beckham wp
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Sports star/fashion icon David Beckham has reunited with comedy star Kevin Hart for a fresh H&M campaign.

In a commercial promoting the Modern Essentials selection by Beckham, the storyline picks up from their first H&M commercial together in which Hart was preparing to play Beckham in a biopic film. This time around, Hart is working on plans to star in I, Beckham: The Musical.

Beckham and Hart team again for H&M campaign

“I loved shooting the first campaign with Kevin for H&M so much, we just had to do a sequel,” says Beckham. “This time we’ve pushed the story even further.”

“It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style. He copies everything from me,” says Hart.

Beckham and Hart team again for H&M campaign

In the commercial, the two take a road trip from Los Angeles to Las Vegas to meet financiers for the new Vegas movie.

Beckham and Hart team again for H&M campaign

For the campaign, the duo wear two looks from the collection: a zip-up flying jacket with fake-fur collar worn with a turtleneck, and a block-stripe knit sweater.

Beckham’s autumn/winter 16 Modern Essentials collection will be available in H&M stores and online from September 29, when the full commercial also launches on HM.com.

Questions & Answers

Q.

What is the premise of this new H&M campaign featuring David Beckham and Kevin Hart?

A.

The campaign follows on from their previous commercial, where Kevin Hart was preparing to play David Beckham in a biopic. This time, Hart is planning to star in 'I, Beckham: The Musical'.

Q.

What storyline does the commercial depict for the two stars?

A.

In the commercial, Beckham and Hart embark on a road trip from Los Angeles to Las Vegas. They are travelling to meet financiers for the new Vegas movie, 'I, Beckham: The Musical'.

Q.

When will the new Modern Essentials collection and full commercial be available?

A.

The collection will be available in H&M stores and online from September 29. The full commercial will also launch on HM.com on the same date.

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