Beauty Garage launches in Singapore
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Japanese beauty product mail order service Beauty Garage has opened e-commerce sites and showrooms in Singapore and Malaysia.
Beauty Garage Online Shop Singapore, the company’s first overseas base, opened mid July as an e-commerce platform and a showroom store selling wholesale merchandise. The Singapore service was established by partnering with beauty merchandise wholesale/seminar business Haru Singapore into a group company through third party allotment of capital increase. Haru’s roadside shop has been renovated to house the new showroom.
A spokesperson for the company said “In the future, we will use the experience and expertise that Beauty Garage has cultivated in the Japanese market [over] a long time, not only to aggressively develop new customers and expand our handling products, but also [to] establish logistic bases in the Southeast Asian market. We will develop the strength of ‘IT × logistics’ as a trading company globally.”
Beauty Garage Malaysia plans to open e-commerce sites and showroom stores in August.
Questions & Answers
Q.What is the primary function of Beauty Garage's new operations in Singapore and Malaysia?
What is the primary function of Beauty Garage's new operations in Singapore and Malaysia?
Beauty Garage has opened e-commerce sites and showroom stores in both Singapore and Malaysia. These new operations sell wholesale beauty merchandise, starting with Singapore in mid-July and Malaysia planning to open in August.
Q.How was Beauty Garage able to establish its service in Singapore?
How was Beauty Garage able to establish its service in Singapore?
Beauty Garage established its Singapore service by partnering with Haru Singapore. This was done by forming a new group company through a third-party allotment of capital increase, and Haru's existing shop was renovated for the showroom.
Q.What are Beauty Garage's future plans for its Southeast Asian market expansion?
What are Beauty Garage's future plans for its Southeast Asian market expansion?
The company plans to aggressively develop new customers and expand its product range. It also intends to establish logistic bases in Southeast Asia and use its 'IT × logistics' strength globally, using its Japanese market experience.
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