Beans and Brown to take cafe business offshore
In this article (5)
JAS Asset has launched Beans and Brown to take over coffee-house chain Casa Lapin, with plans to introduce the brand overseas and list the subsidiary within three years.
It is part of the space-management company’s renewed focus on retailing business over the past three years. “That’s why it launched one community mall a year between 2014 and 2016,” says JAS Asset CEO Suphot Wanna.
He says the diversification move is a springboard for the firm to enter the food and cafe market. It last month signed an agreement to acquire the Casa Lapin trademark and F&B business from the Coffee Project chain. With a budget of THB42 million (US$1.2 million), Beans and Brown was established as a 60:40 JV to manage Casa Lapin.
Casa Lapin has seven branches in Bangkok, with three fully run by Beans and Brown. The others are a collaboration with partners. Beans and Brown plans to three more Casa Lapins in CBDs this year, then next year add at least 10 outlets a year. A highlight will be the opening of a Casa Lapin flagship store at a premium shopping complex in the heart of Bangkok.
Casa Lapin’s next step will be to expand to Asian cities such as Hong Kong, Seoul, Singapore, Taipei and Tokyo.
Beans and Brown expects its revenue to grow by 600 per cent within three years, from THB60 million this year to THB360 million in 2020.
Presently, 70 per cent of Casa Lapin’s revenue comes from coffee and beverage sales, with the rest from food/bakery, says Beans and Brown CEO Surapan Tanta.
“In the future, we plan to add souvenirs to our places to generate more income, as our target groups are new-generation people with a love for quality and great design,” he says.
“The joint venture with JAS Asset enables us to develop Casa Lapin further. With JAS Asset, we have professionals in charge of management, marketing strategies and staff training.”
Questions & Answers
Q.What is the primary purpose of establishing Beans and Brown?
What is the primary purpose of establishing Beans and Brown?
Beans and Brown was launched by JAS Asset to take over the coffee-house chain Casa Lapin. It is part of JAS Asset's renewed focus on retailing, aiming to introduce the brand overseas and list the subsidiary within three years.
Q.How will Beans and Brown finance the acquisition and management of Casa Lapin?
How will Beans and Brown finance the acquisition and management of Casa Lapin?
Beans and Brown was established as a 60:40 joint venture with a budget of THB42 million (US$1.2 million) to manage Casa Lapin. This budget covers the acquisition of the Casa Lapin trademark and its F&B business.
Q.What are Beans and Brown's expansion plans for Casa Lapin over the next few years?
What are Beans and Brown's expansion plans for Casa Lapin over the next few years?
They plan to open three more Casa Lapins in CBDs this year, followed by at least 10 outlets annually from next year. Expansion to Asian cities like Hong Kong, Seoul, Singapore, Taipei, and Tokyo is also planned.
Q.What is the expected revenue growth for Beans and Brown over the next three years?
What is the expected revenue growth for Beans and Brown over the next three years?
Beans and Brown expects its revenue to grow by 600 per cent within three years. This means an increase from THB60 million this year to THB360 million by 2020.