Be Group appoints new CEO
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Vu Hoang Yen has been appointed the new CEO of Be Group, which runs the eponymous ride-hailing app, starting Wednesday.
She replaces Nguyen Hoang Phuong who has resigned citing personal reasons.
A graduate of the London School of Economics, Yen has previous work experience in e-commerce, finance, banking, and digital conversion. She was one of Forbes Vietnam’s top 10 professional women managers in 2019.
The group’s targets for the fourth quarter of 2021 and the next year include introducing optimal operational solutions for technology-based transport; and developing digital ecosystems including finance, banking, insurance, flight, and hotel bookings.
The group says the Be app has been downloaded to 10 million mobile devices and the ride-hailing service currently has 300,000 drivers who work in nearly 30 cities and provinces.
Questions & Answers
Q.What are Be Group's strategic priorities for the end of 2021 and next year?
What are Be Group's strategic priorities for the end of 2021 and next year?
The group aims to introduce optimal operational solutions for technology-based transport. It also plans to develop digital ecosystems, including finance, banking, insurance, flight, and hotel bookings, for the upcoming period.
Q.What is the background of the new CEO, Vu Hoang Yen?
What is the background of the new CEO, Vu Hoang Yen?
Vu Hoang Yen is a graduate of the London School of Economics. She has prior experience in e-commerce, finance, banking, and digital conversion, and was recognised among Forbes Vietnam’s top professional women managers in 2019.
Q.How large is Be Group's current operational reach and user base?
How large is Be Group's current operational reach and user base?
The Be app has been downloaded to 10 million mobile devices. Its ride-hailing service currently employs 300,000 drivers operating in nearly 30 cities and provinces across the region.
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