Baume & Mercier lands Both in Singapore and Malaysia

Apr 10, 2019Updated May 16, 20251 min read

Swiss watch brand Baume & Mercier lands in Singapore and Malaysia today under a new distribution deal with FJ Benjamin.

The company has inked an exclusive three-year distributorship for the watches, with a two-year extension possible based on certain conditions.

FJ Benjamin will manage daily operations, sales and support, as well as set up communications and marketing channels to strengthen Baume & Mercier’s brand awareness in the two markets.

“We are delighted to be appointed exclusive distributor for Baume & Mercier which enjoys a long history in luxury Swiss watchmaking, and is distributed in over 100 countries today,” said Nash Benjamin, FJ Benjamin CEO.

“We look forward to developing further the presence of the brand in our markets.”

Romain Lambert, MD of Baume & Mercier, Southeast Asia and Oceania, said the company looks forward to develop a stronger retail network in order to service current and potential Baume & Mercier customers.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox