Bata Indonesia sales stagnate
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Bata Indonesia says it has missed meeting its sales targets despite the nation’s improving retail sales.
Sepatu Bata, the local arm of the European shoe giant, owns and operates stores across Indonesia and manufactures sandals and shoes under brands Northstar, Power, Bubblegummers, Marie Claire and Weinbrenner.
The company reported sales of Rp 1 trillion in 2015, 10 per cent short of the Rp 1.1 trillion target it set when it announced expansion into the middle and upper income market segments.
However the company still posted a profit of Rp 129 billion (US$9.7 million), up 81 per cent, on the back of an unspecified one-off asset sale which raised Rp 121 billion.
Bata Sepatu’s cost of goods rose 19 per cent and overheads by 8 per cent.
Questions & Answers
Q.What were Bata Indonesia's total sales in 2015 and how did this compare to their target?
What were Bata Indonesia's total sales in 2015 and how did this compare to their target?
Bata Indonesia reported sales of Rp 1 trillion in 2015. This figure was 10 per cent short of their target, which had been set at Rp 1.1 trillion for the year.
Q.Why did Bata Indonesia's profit increase in 2015 despite missing sales targets?
Why did Bata Indonesia's profit increase in 2015 despite missing sales targets?
The company's profit rose by 81 per cent to Rp 129 billion due to a one-off asset sale. This sale generated Rp 121 billion, significantly boosting their financial results.
Q.Which specific brands does Bata Indonesia manufacture and sell in the country?
Which specific brands does Bata Indonesia manufacture and sell in the country?
Bata Indonesia manufactures and sells several brands including Northstar, Power, Bubblegummers, Marie Claire, and Weinbrenner. These are offered across their own stores in the nation.
Q.How did Bata Indonesia's costs change in 2015?
How did Bata Indonesia's costs change in 2015?
In 2015, Bata Sepatu experienced a 19 per cent increase in its cost of goods. Overheads also rose during the year, showing an increase of 8 per cent.
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