Bata India opens its largest outlet store in India
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Footwear retailer Bata India has opened a 6000sqft experiential outlet in Infiniti Mall, Malad.
The store hosts a large Sneaker Studio, extensive fashion footwear, and handbags collection, workwear ranges for men and women among others. A highlighted feature is the outlet’s Happy Feet Centre for specialized foot care services, such as 3D foot scanning, an on-site podiatrist and a premium shoe laundry.
The site features omnichannel enablement to allow delivery to the home of any chosen shoe, not in stock. Real-time shopper feedback is captured on the store’s NPS platform.
“Expanding our retail footprint and channel presence continues to be our core focus for the year,” said Bata India CEO Sandeep Kataria. “All stores are being designed under the global Red format to standardize the brand imagery across the globe. We are focusing on innovating our product portfolio and are constantly increasing newness by introducing New Arrivals Every Friday.”
Bata India has more than 150 franchise stores throughout the territory and intends to launch 500 stores by 2024.
Questions & Answers
Q.What new services are available at Bata India's largest outlet store?
What new services are available at Bata India's largest outlet store?
The new store offers a Happy Feet Centre, providing specialised foot care services. This includes 3D foot scanning, an on-site podiatrist, and a premium shoe laundry for customers.
Q.How does Bata India plan to expand its presence across India?
How does Bata India plan to expand its presence across India?
Bata India intends to launch 500 new stores by 2024, building on its existing network of over 150 franchise stores. Expanding their retail footprint remains a core focus for the year.
Q.What is the purpose of the 'Red format' for Bata India stores?
What is the purpose of the 'Red format' for Bata India stores?
The Red format is a global design standard being applied to all Bata India stores. Its purpose is to unify and standardise the brand's imagery consistently across all locations worldwide.
Q.How does this new outlet cater to customers if a product is not in stock?
How does this new outlet cater to customers if a product is not in stock?
The store features omnichannel enablement, allowing customers to order any chosen shoe not currently in stock. This service ensures that the item can then be delivered directly to their home.
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