Baroque Japan opens two shops in NYC

Baroque Japan, which has a retail portfolio of young women’s fashion apparel and accessories, has arrived in New York City.

It has opening an Enfold fashion brand shop in the West Village and a Moussy outlet in SoHo.

Launched in 2012, Enfold has a strong presence in Europe. Its West Village store stands at 850 sqft (78.9 sqm) and its neighbours include the Marc Jacobs and Michael Kors brands.

Covering 1776 sqft, the Moussy SoHo store focusses on its denim made in Japan. Shoppers buying the brand’s jeans will receive an original, limited-edition paulownia wooden storage box. A Baroque brand since 2000, Moussy has 43 stores in Japan and 81 in China and Hong Kong.

Founded in 2000, the company has 356 stores in Japan, 165 stores in China and Hong Kong, and 15 brands. It launched Baroque USA Limited in April with an eye to establishing itself in the American market.