Barilla takes the plastic out of its blue-box range
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We decided to get rid of the plastic window we had on our boxes to move towards a more sustainable solution and reduce the number of materials used for our packaging. This allowed us to avoid placing unnecessary plastic on the market, amounting to around 126.000 kg of plastic per year*.
Although the window on our boxes wasn’t limiting the recyclability of our packs—as modern recycling systems can differentiate—we opted for a more sustainable one: as we will always look at how we can become even more sustainable at Barilla.
Questions & Answers
Q.Why did Barilla remove the plastic window from its blue-box range?
Why did Barilla remove the plastic window from its blue-box range?
Barilla removed the plastic window to move towards a more sustainable solution and reduce the number of materials used in its packaging. This initiative aims to avoid placing unnecessary plastic on the market each year.
Q.How much plastic will Barilla save annually by making this change?
How much plastic will Barilla save annually by making this change?
By removing the plastic window from its blue-box range, Barilla expects to avoid placing approximately 126,000 kg of plastic on the market each year. This is part of their commitment to greater sustainability.
Q.Did the plastic window previously make Barilla's packaging unrecyclable?
Did the plastic window previously make Barilla's packaging unrecyclable?
No, the plastic window did not limit the recyclability of Barilla's packs. Modern recycling systems are capable of differentiating materials, so the previous packaging was already recyclable before this change.
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