Barclays Popping Up in Verbier

British Bank Barclays is the latest private bank moving to Verbier to catch a crowd of international holidaymakers.

Barclays Private bank is opening a temporary office in Verbier for the 2022/2023 ski season, it said in an emailed statement Wednesday.

The new pop-up office aims to cater to clients’ needs during their holidays and is a sign of the bank’s growing focus on the region, it said.

Switzerland is one of the world’s number one destinations for global wealth, with many of our clients choosing to set up residence here to benefit from its many qualities, either permanently or for leisure, Rahim Daya, CEO of Barclays Private Bank Switzerland and head of Middle East, said.

Other private banks in town, include Lombard Odier, Credit Suisse, UBS, and Julius Baer.